ARK is an upscale women’s clothing boutique that has been operational in South Mumbai since 2016. ARK, which means “the Art of Random Kindness “, defines the boutique and its essence of inclusion. ARK clothing selections and exclusive personal style services, which include a detailed Style Assessment, will ensure that our customers are well dressed. ARK is a self owned business currently organized as a Sole Proprietorship.
Clothing for stylish women
ARK will carry Ready-to-Wear (RTW) designer and casual/contemporary apparel & accessories for women and will be the exclusive India home of the machinery embroidery. In addition to the fabulous embroidery, ARK will feature other choice selections by Jafer Jafry and customised fashions when needed. The ARK customer is a busy professional woman who lives in Mumbai and enjoys the boutique fashions and wants a place where she can go to get services that meet her busy lifestyle.
Unique & innovative
ARK will provide services such as Style Assessments, alterations, personal shopping, and special ordering to customers during store hours and by personal appointments. Style Concierges who are trained within the image industry will be available to customers on a daily basis. ARK innovative Style Assessments and educational emphasis in helping women develop their personal styles will enhance our reputation as a truly unique boutique.
Getting the word out
ARK will generate awareness and sales by utilizing PR tactics and the referral networks of personal stylists. Additionally, ARK will meet our customers where they are, focusing on how women approach shopping by obtaining mentions and reviews in the top fashion publications, travel guides and local papers.
With over 20 years experience in marketing and retail, owner Jafer Jafry has gathered the expertise to complement and grow the business. Our advisory team holds expertise in retail accounting, retail merchandising, legal contracts, fashion and design. A detailed project plan has been created and all tasks are on schedule. Buying for the Fall/Winter season was completed in April, and store design and marketing elements are currently being finalized.